Baby Boomers Won’t Settle for the Status Quo: Here’s What They’ll Want
Read Nancy’s interview with Senior Living Foresight.
“As people are aging, we need to create a product for a new cohort and a new generation. We need to think about how individualized the Boomers are. They have really changed the course of American history from day one…
This generation likes purpose. They’re hard working. They are still working, many of them. And they don’t want to just sit around. This is a different group, so we have to have engaging programs that make them feel that they’re giving back, that they are useful to society, that they are making a difference.”
